Stena Line navigates with the help of Lots®

"Stena Line's key value is that the decisions should be taken as close to the customer as possible. Each ferry route is a business unit responsible for it's own result. However, in a company the size of Stena Line there are a number of tools and resources that are shared. Having been given the task to make all eight markets and 9 routes to agree on a common product structure in order to make best use of our newly built reservation system I felt as if I'd been given an impossible challenge. Lots® helped me navigate through these contradictive facts and the result was astonishing. The base is set and even if it will take time to conclude this work the markets and routes and the management are now committed."

 

Elisabeth Strömberg, Head of Business Development for Sloop
Stena Line Scandinavia AB